ADA launches public awareness campaign discouraging DIY dentistry

The American Dental Association will run a full-page ad in the Aug. 3 Wall Street Journal encouraging readers to visit an ADA dentist and avoid do-it-yourself, or DIY, dentistry.

The ad is the beginning of an ADA-led public awareness campaign on the potential concerns to patients when using do-it-yourself treatments. These include teeth straightening kits, veneers, bruxing devices and other solutions typically executed under the care of a dentist or specialist.

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